My kids: Yay Mom, we're excited to go to the dentist! Me: What is going on and where are my real kids? LOL This place is awesome for kids! My girls look forward to their visits! Dr. Cabana and the dental hygienist on staff are fantastic. From the moment they are greeted to when they're able to leave, they enjoy every minute of it---even when they were having cavities filled....I know super strange---but I think it could be a mixture of the kid friendly dvd's playing (tv's on the ceiling for when they're lying down), the fun "prizes" in the treasure buckets, the stickers the get to pick out of the sticker bucket---ok---all in all-- a lot of bribery---but it gets them to brush their teeth, floss, and not be afraid of their regular checkups.